It’s true: employers and recruiters are looking at your LinkedIn, Facebook, Twitter, Instagram, and Youtube profiles. A recent recruiting survey found 52% of recruiters say they always search for candidates online during the hiring process.
So whether you’re transitioning from active duty, looking for growth opportunities, or changing careers altogether, keep these three things in mind before sending out that resume:
1) Beware of “zombie content”. Those long-buried online posts and activities can come back to hurt you well after you’ve forgotten all about it.
- Make sure you adjust your privacy settings for all of your social media accounts.
- Don’t mix personal social media accounts with professional ones.
- Stay away from sensitive or easily offensive topics and refrain from vulgar profanity and other questionable topics, especially on public forums.
- Keep your religious and political ideology personal.
2) Shape up your profile!
- First impressions are everything.
- Search yourself online to see what kind of content employers and recruiters can discover when they search for you.
- Beef up your resume by elaborating on your professional experience, examples of your work, and hard skills (don’t forget to add your military experience and translate into “civilian speak”).
- Grow your professional connections by posting industry-related content and networking!
3) Social Media helps, so use it as a tool to land your next job!
- Don’t fear social media!
- 1 in 3 employers who research candidates on social media sites have found content that made them more likely to hire a candidate.
- 23% of recruiters found content that directly led to hiring the candidate.